Set against a picturesque backdrop of coastal foothills and vineyards, Sonoma Raceway is an iconic motorsports complex located in Northern California, just 30 miles north of San Francisco.
Fast Facts:
- There are 2 Million motorsports fans in Northern California
- Top consumer sales DMAs include San Francisco-Oakland-San Jose, Sacramento-Stockton-Modesto, Chico-Redding, Los Angeles, Fresno-Visalia
- Facility hosts on-track activity 340 days per year
- Audience reach extends nationally and internationally due to its unique layout, media relationships and parent company, Speedway Motorsports
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Entitlement Rights
The naming rights to a Sonoma Raceway event include full immersion of your brand into the event from the event name, signage, television, marketing, at-track exposure and on-track experiences. -
Signage
Television and spectator signage is a cost-effective way to showcase your brand to event attendees while also reaching audiences through national television broadcasts. Our unique road-course layout offers a wide variety of signage options tailored to your company’s marketing strategy. -
Fan Engagement
Invite fans to learn more about your products and services with a marketing display during a major event. From product interaction and demonstration to lead generation and giveaways, your display will create visibility for your products and services. -
Luxury Suites
Sonoma Raceway’s private luxury suites provide the ultimate race-day experience in wine country and are an ideal setting to entertain your company's valued customers, prospect new business or reward employees. -
Hospitality Chalets
Suitable for groups ranging from 25-600 people, your hospitality chalet can be perched trackside. Invite your guests to watch (and feel) the pulse-pounding action of NASCAR on one of North America’s most challenging road-courses.
