Before the roar of NASCAR Cup Series cars reverberates off the hillsides at Sonoma Raceway, Bay Area native DJ Umami will boost the crowd’s energy in the form of a prerace concert prior to the Toyota/Save Mart 350 on Sunday, June 9.
DJ Umami is currently the resident DJ for the San Francisco Giants, after having entertained fans in that same fashion with the Golden State Warriors from 2012-2021. The unmistakable fervor and flavor she brings to any event, celebration or dance floor has been a constant since she splashed onto the local scene in San Francisco in 2008. Within just a year, she gained residency with the prestigious female DJ crew "Peaches.”
Umami’s rise in the music industry has been punctuated with opening sets for renowned artists such as Dua Lipa, Anderson Paak, and Thundercat. In addition, DJ Umami has made appearances at Outside Lands in San Francisco, Google and the Nike Women’s Marathon and is part of the Creative Collective for Bacardi Ocho Reserve.
While R&B, Soul and Hip Hop are foundational to her musical taste, it’s Umami’s ability to read the energy of a crowd combined with her belief in music as healing that drives her to serve an eclectic menu of sounds. As a Filipina American, her desire is to bring more visibility to the craft, and inspire the next generation of women DJs. Umami’s vibrancy and versatility across varied audiences promises to rev up the crowd in anticipation of the green flag. Fans wanting to get up close to the stage for DJ Umami’s concert will want to get a pre-race track pass ticket upgrade.
Tickets, pre-race track passes and camping are available for NASCAR weekend at SonomaRaceway.com or by calling (800) 870-RACE [7223].
