Sonoma Raceway heads into a brand-new year with plenty of new excitement on tap, including the return of NASCAR for its only trip to the state of California July 11-13, 2025. With tons of fun offerings and entertainment over race weekend, there will be no shortage of good times – all in an affordable manner, giving fans the opportunity to receive MORE for their money. 

Sonoma and Speedway Motorsports tracks have developed a series of fan-focused initiatives  designed to enhance the NASCAR weekend as a whole, offering exceptional value and unforgettable moments for all fans. 

Flexible Payment Options 

Understanding the importance of financial flexibility, Sonoma Raceway provides a variety of payment options, including interest-free payments, and the ability to “buy now and pay later” with Zip. All these options ensure fans can secure their tickets and indulge in all the NASCAR weekend fun with ease and confidence. 

 

Best Kids’ Pricing in Sports 
 
Committed to family-friendly entertainment, Sonoma Raceway offers free admission for kids 12 and under to the ARCA Menards Series West General Tire 200 race on July 11 and the NASCAR Xfinity Series race on July 12 for FREE. Additionally, the excitement of witnessing, and in some cases meeting, the stars of the NASCAR Cup Series tackle the Toyota/Save Mart 350 for the marquee race of the weekend for only $10, accompanied by a paying adult. 

 

Fan Zone Fun 
 
The beautiful and spacious Sonoma Raceway paddock transforms in to a vibrant hub of activity called the Fan Zone throughout NASCAR race weekend, combining the excitement of a state fair with the speed, sounds and exhilaration of NASCAR racing action. Fans can expect to enjoy a variety of food vendors and entertainment vendors along with interactive experiences like singing along to live concerts, showcasing driving skills through racing simulators and much more. 

 

Camping at the Track 
 
For those seeking a fully immersive experience, Sonoma Raceway offers diverse camping options for anyone and everyone from a party atmosphere to a relaxing family and premium atmosphere starting at only $275 for four full days of camping. Camping at the track allows fans to stay close to the action and enjoy the camaraderie of fellow racing enthusiasts.  

 

Bring Your Own Cooler 

In a unique offering, fans are permitted to bring their own coolers packed with favorite foods and beverages, providing both convenience and cost savings. This policy enhances the at-track experience, allowing fans to enjoy their personal selections and dietary restrictions throughout the entirety of race weekend. 

 

Fans First Commitment 

Sonoma Raceway and Speedway Motorsports operates with a “Fans First” philosophy, continually seeking feedback to improve the overall fan experience. Through initiatives like the Sonoma Raceway fan council and post-race surveys, the track ensures that fan input directly influences enhancements and offerings. 

 

“We are dedicated to providing our fans with memorable experiences that won’t break the bank,” said Sonoma Raceway Executive Vice President and General Manager Brian Flynn. “We are in the memory-making business and our goal is to make each visit unforgettable, with offerings that cater to families, avid racing fans and everyone in between.” 

Tickets, camping, upgrades, premium options and much more are all available at SonomaRaceway.com or by calling (800) 870-RACE [7223]