Sonoma Raceway announced today that The Save Mart Companies has signed a multi-year extension to continue as co-title sponsor of the annual NASCAR Cup Series race at Sonoma Raceway, amplifying the raceway’s most enduring partnership.
Having first partnered with Sonoma Raceway for the NASCAR Cup Series race in 1992, The Save Mart Companies looks to celebrate their 33-year partnership July 11-13th this year. The Save Mart Companies relationship as either title or co-title sponsor of the annual NASCAR Cup Series event in Sonoma is one of the longest running event sponsorships in all of NASCAR Cup Series history.
“We couldn’t be more proud to continue the relationship we share with The Save Mart Companies,” said Sonoma Raceway Executive Vice President and General Manager Brian Flynn. “The Save Mart name has become synonymous with Sonoma Raceway and we look forward to making many more race memories with our friends from Save Mart in the years to come.”
“This enduring partnership showcases The Save Mart Companies' appreciation for the NASCAR community, creating excitement and shared experiences that continue to inspire,” said Shane Sampson, chief executive officer of The Save Mart Companies. “The Save Mart Companies' dedication to our shoppers resonates in every aspect of our business—from our stores to the heart of our communities. Our customers share a deep love for NASCAR, and this partnership is a testament to that shared passion.”
The 2024 race weekend saw a thrilling finish as fans witnessed Northern California’s own Kyle Larson take the checkered flag on Sunday, holding off Martin Truex Jr. on the last lap to clinch his third win of the season. Larson grew up in Elk Grove, California and considers Sonoma Raceway his home track. His last wine country victory was in 2021, the same year he was named NASCAR Cup Series Champion. Legacy Motor Club driver John Hunter Nemechek was behind the wheel of #42, Save Mart’s first sponsored NASCAR Cup Series car, which made its race debut in front of a great race day crowd.
As part of its race sponsorship, The Save Mart Companies is once again launching the popular “Chase the Savings Sweepstakes” during the buildup to race day at all Save Mart and Lucky store locations, giving shoppers a chance to win more than $1,500,000 in cash and prizes. On race day, George Pulido, The Save Mart Companies’ 2024 Outstanding Store Manager of the Year, will serve as Honorary Starter and have the honor of waving the green flag to start the race.
Tickets, camping, premium seating and upgrade options for the Toyota/Save Mart 350 are all available at SonomaRaceway.com.
