SONOMA, Calif. (April 19, 2016) - Sonoma Raceway has added the power of plant protein to its promotions lineup, as Fairfield-based Harvest Snaps® has been named the presenting sponsor of Sonoma Raceway's mobile marketing team. In addition, Calbee, the parent company of Harvest Snaps, has signed on as the "Official Snack Food of Sonoma Raceway" for the 2016 race season.
The Sonoma Raceway Road Show, powered By Harvest Snaps, will visit more than 40 festivals, races, car shows and sponsor retail locations throughout the west coast in 2016. The dynamic display features the Sonoma Raceway show car, Raceway Girls, ticket giveaways, free race posters, calendars and much more. New for this year, fans will also receive samples of Lightly Salted Snapea Crisps, a tasty, better-for-you snack that is a good source of fiber and protein, as well as a manufacturer's coupon at the booth.
"This partnership makes complete sense. We are neighbors in Northern California and we share in our excitement to create an unforgettable experience for our fans. Sonoma Raceway is a thrilling opportunity to engage in the drama of a race. We engage our fans with great tasting, innovative snacks that don't slow you down. You have to get started to get going. Harvest the Power of Nature," said Steve Kneepkens, VP of sales and marketing, Calbee North America.
Harvest Snaps Snapea Crisps and Lentil Bean snaps, popular snacks located in the produce section of retail stores in the United States and Canada, are principally made from whole green peas or lentils and are gluten free. Launching this summer is Harvest Snaps® Black Bean, which will be available in two bold and exciting flavors, Habanero and Mango Chile Lime. All Harvest Snaps are made in the USA.
Race fans can also sample the complete line of Harvest Snaps at Sonoma Raceway's major events this summer, including the Toyota/Save Mart 350, June 24-26, the Toyota NHRA Sonoma Nationals, July 29-31 and the GoPro Grand Prix of Sonoma Verizon IndyCar Series championship weekend, Sept. 16-18. Harvest Snaps will also be available on a monthly basis to fans of Sonoma Raceway's popular Wednesday night Drags & Drift events.
The one-year agreement also includes a vendor display and other assets during race weekends. For more information or to find an upcoming Sonoma Raceway Road Show Powered by Harvest Snaps event, visit www.SonomaRaceway.com/promotions.
